Author Archives: Alyssa Copeland

The Wedding Industry and Online Marketing

2011 was a rough financial year for many people across the nation. That has reflected itself in many things, from the number of people returning to school, the percentage of homes sold, and even how much money is used on a wedding. For those who work in the wedding industry, that’s no good, as that means competition will increase for brides who are going to be craftier about what they spend to plan their special day. But if you use reputation management and online marketing to help lure them in, you’re sure to see an increase in brides coming to you for their wedding solutions. Continue reading

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Verification Isn’t Enough When It Comes To Twitter PR

Using Twitter for business makes sense. It’s a great way to reach out to followers while promoting yourself and your company to potentially millions of users. However, despite their bulletproof system to determine the authenticity of accounts,Twitter isn’t always the most trustworthy. News Corp. discovered this the difficult way when an account claiming to be Wendi Deng, the wife of chairman and chief executive Rupert Murdoch, was verified as authentic… except it wasn’t. Twitter PR is a great tool, yet even News Corp. has a few lessons to learn in terms of using Twitter for business. Continue reading

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Running an Effective Online Marketing Firm Through Web Marketing

We’re near the end of the year, and you know what that means: New Year’s resolutions. While they can be, like lose more weight or eat healthier, it’s also a great time to make some business changes. If you run an online marketing firm, then there are some productive things you can do to make 2012 your best year ever. One way to do so is through well-planned web marketing, especially with social media. Continue reading

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