Author Archives: Bob Cavanaugh

Get Superior Web Site Traffic With PPC Campaign Management

PPC campaign management is necessary to maximize return on marketing cost for Google AdWords and other PPC ads. PPC advertising directly determines web site traffic and your ability to convert leads. It is, thus, one of the most important items in your marketing budget. But it must be managed. Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , , , , | Leave a comment

Could Lead Generation Software Be More Effective Than Your Sales Force?

What is Lead Generation Software? Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , , , , | Leave a comment

Five Tips For Online Lead Generation

Would you be surprised to find out that online lead generation has changed during the last several months? Today, leads are coming from phones, voice messaging, text messaging, and more. There are now many new ways to get leads for your website. You can even identify the phones in a restaurant at a given moment and send a coupon for a free desert on the next visit. Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , , , , | Leave a comment

Ten Steps To Generating Internet Leads

Many small businesses and professionals have the mistaken understanding that if they build a four page web site that duplicates their business brochure they will automatically have new internet leads for their business. Getting internet leads for a business is not quite that easy. But it also is not secret knowledge. Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , , , , , , | Leave a comment

10 Internet Marketing Promotion Tactics

There are countless ways to promote your small business or professional firm. Internet marketing promotion is the category of promotions that are somehow most difficult for many people. Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , | Leave a comment

Are These Essentials In Your Internet Marketing Plan?

Trying to run a business without an internet marketing plan is like trying to play baseball without a ball. Surveys consistently report that only about 2% of the population does not research online before buying. Without an internet marketing plan, you are limiting your customer base to 2% of the population or less. Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , | Leave a comment

Easy Ways To Get Cheap Traffic

Have you wondered what people mean when they talk about cheap web site traffic? Have you wondered where to get this cheap traffic? The phrase can mean different things to different people. Most owners of web sites need cheap traffic. Only you can define cheap in the context of your budget. Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Buy Web Site Traffic For Quick Results

Are you experiencing limited success in attracting the right traffic to your web site? Are you launching a new web site and in need of a lot of traffic quickly? Would you rather buy traffic for your site than invest the time and effort in earning “natural traffic”? If so, you might want to buy web site traffic. Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Direct Response Advertising

If you have not listed your phone number with the do not call registry, I can almost guarantee that you get at least one call per week, usually during the dinner hour, telling you about some once-in-a-lifetime opportunity that you simply cannot afford to miss. There will probably be a recorded message asking you to press one on your telephone keypad to speak to a sales associate and arrange shipment of some new product or service. It will normally end with the leading direct response advertising tag line, “Don’t miss this opportunity!” Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , , , | Leave a comment

The Four Essential Elements Of An Email Marketing Strategy

An email marketing strategy is required for an effective marketing program. Everybody uses email every day. Social networking and blogging are also dependent on it. But in order to be an effective part of your total marketing plan, you need the right strategy. Continue reading

Share
Posted in Online Marketing | Tagged , , , , , , , , , , , | Leave a comment