Author Archives: Jay Shah

Wherever you go it is impossible not to come across a marketing campaign by a large company. These campaigns vary in how they are perceived. One example of a company which has been extremely successful in a campaign is Carlsberg’s ‘probably the best lager in the world’ slogan. A significant amount of brand awareness was created, along with an excellent reputation being associated wit the Carlsberg brand. All this has led to increased sales and profits. However, a very large multi national company like Carlsberg has a huge marketing budget, how is it possible for smaller businesses to compete with this? Social media is an avenue which puts all business on an equal footing, whether you are start up business or business as big as Carlsberg. This is because social media tools are free to use, the size of the marketing budget is far less relevant. The purpose of this article is to explain how using these tools can result in increased sales for your business. Continue reading →