Author Archives: Kathy K. Evans

Creating a powerful Google Adwords campaign can easily be very challenging for both beginners and experts, especially if you’re just getting into a new niche or even approaching your target audience for the first time. While you could invest days and weeks checking the market and seeing the activities of your competitors, the actual lessons are learned as soon as you produce an advertisement and concentrate on optimizing that for overall performance. All the same, this tactic can also make it effortless to have flaws – and some that can be very costly. Continue reading →