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Author Archives: Miranda Jacobs
I Want My Money Back!- Mistakes To Avoid In Online Reputation Management
Google allows anyone to research anything quickly and easily, therefore it is important to know how to manage your reputation online. With websites such as ciao.co.uk, blagger.com and various forums and blogs being favoured by Google because of their regular content, tackling the problem isn’t easy. Continue reading
Facebook Performs Poorly In Customer Satisfaction
Customer satisfaction is a reflection of what we feel about a good or service, so when this report ranked the most popular social networking site at the buttom it seemed a bit of a surprise. Lets find out more, why is this the case? Continue reading
Mind Blowing Thrill Of Starbucks Tops 10miliion Facebook Fans…!
Social Media is becoming a breakthrough marketing force to be reckoned with. A year ago, Starbucks knocked off Coca-Cola as the most popular corporate brand on Face book, with its page on the social network drawing 3.7 million fans. Now the coffee giant has become the first brand to clear the 10 million-fan mark on Face book, with its nearest rivals – Coke and Skittles – both trailing behind at about 6.5 million. Lady gaga is just ahead of star bucks with 10.4 million fans. Search engine marketing is proving to be beneficial for branding. Continue reading
Is Twitter Suitable For Business
twitter SEOIn one of our previous posts we mentioned how top 100 fortune companies are using social media in their online marketing strategy . Today we will talk about the benefits of twitter as a part of your internet marketing campaign. Continue reading
Social Media Metrics You Need To Monitor
Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI of a business. We have put together a list of 7 top metrics a business should monitor: Continue reading
How To Improve Your PPC Advertising Copies!
Pay per click adverting is being used nowadays by most online businesses. Although PPC search engine internet advertising has quite straightforward guidelines of use, its effectiveness in terms of clicks and conversions is highly dependent on the quality of your ad copy. As a search engine optimisation consultant, SysComm has compiled a list of tips and techniques that can help your ad stand out from the crowd. For both Google pay per click campaigns and other search engines that offer PPC services (Yahoo, MSN), the following tips on improving your ad copies apply: Continue reading
Use LinkedIn Effectively For Yous Business
The number of social networking sites a business can use to promote itself and interact with existing and potential clients is very high at the moment. Just to mention few of the most popular at the moment: Facebook, Twitter, FriendFeed, Bebo etc. However, there is one social network with very unique features, due to its focusing on a particular niche. LinkedIn is an interconnected network of experienced professionals with a huge potential of helping both you as a person and as a company. Some of the benefits one could get from having a complete and well developed profile on LinkedIn are: increase visibility, improve your connectability, enhance your search engine marketing results, increase the relevancy of your job search, ask for advice, as well as research one your competition, customers or partners. Continue reading
How to engage your Facebook fans
The continuous growth of Facebook makes its use a must for all marketers, professionals and companies. Recently more and more businesses have understood the need to create an online presence on relevant social networks and have begun including Facebook Fan Pages in their social media strategy. According to statistics released by Facebook, 10 million people become fans of a page every day. The relevance of a Facebook Fan Page is recognised by Google also. Typing ‘Facebook for Business’ in Google brings 600 million results. Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement. Continue reading
Blogging for SEO and Its Benefits
Yesterday we have published a blog post on the impact of blogging on seo to show our blog readers the importance of blogs from both a search engine marketing and search engine optimisation perspective. If you’re still wondering about the importance of blogging from a search engine marketing perspective, we have compiled a list of benefits of blogging for SEO! Continue reading
How to Improve the Usability of Your Ecommerce Website
All businesses that rely on online shopping must understand the importance of having a well designed website, from both a usability and pure design point of view. When building an online marketing strategy it is not enough to consider only improving the visibility of your website through social media marketing or making your website number one in search engine rankings through search engine marketing strategies. There is nothing worse than succeeding in getting potential customers to your website and then losing them because of a poor usability design of the website. Many ecommerce businesses are daily losing sales as they neglect the importance of usability testing on their site. Using our experience in managing eCommerce websites along with a brief research on other potential problems that may arise, we have compiled a list of most important aspects that need to be considered. There are four main areas one needs to focus on: Shopping Cart Usability, Checkout Process, Website Navigation and Social Media Usability. Continue reading