Author Archives: Matthew Stone

Marketing New Consulting Practices On Line

Attracting customers and building a client base is the most challenging part of any business endeavor. New consulting practices are no different. During economic down-turns, many new consulting practices spring up, created by professionals with a unique knowledge of a given field who have found themselves out of work. Selling a new consulting service is a difficult task, but the success of the venture will depend upon the ability of the consultant to not only provide a valuable service, but to reach and convince prospective clients to contract with him/her. Continue reading

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What Types of Companies Use SEO?

A strategy to utilize common search engines such as Google and Yahoo to attract new business could be just the plan to increase sales. Global companies invest heavily in optimizing their web presence so that company web pages will be more likely to attract viewer traffic from prospective clients. Search Engine strategy though, is not only for large companies. Businesses of any size can use SEO strategies to win new customers and attract internet traffic. Continue reading

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