Author Archives: Michael Kowalski

Social Media in Todays’ Marketing

There can be little doubt at this point that social media marketing has exploded on the marketing scene. Every company and business owner is scrambling to get a company presence on Facebook, Twitter, YouTube and more. Continue reading

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Top Internet Marketing Strategies

Businesses, whether big or small, need exposure and publicity to reach out to the wider audience. The advent of internet has made this process simple and efficient by introducing internet marketing. Internet marketing has the advantage of global reach and relatively low cost for a deeper impact. Continue reading

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How to Create and Internet Marketing Plan

Internet marketing has found its footing in many businesses. Business houses spend lots of money and effort to reap the benefits from this hugely popular marketing manifestation. Many people think that creating a web site is enough. But this investment does not yield any returns if internet is not utilized in the best possible way to propagate the business. Continue reading

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Mining Your Business

How exactly do you “Mine your own business”? By understanding your job title. I don’t mean your title as an owner, vice president, CEO, manager, attorney, doctor, realtor, etc. I mean your title as a MARKETER! Understand that no matter what profession you’re in and no matter what your job title, you are at the very core, a marketer. Continue reading

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Are You a Successful Business Owner?

Did you know that 95% of all small business owners and salespeople make less than $100,000 a year? And that less than 1% of these make more than $250,000 a year? Do you know why? Continue reading

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Optimization Techniques for Search Engines

Search engine optimization is a very powerful internet marketing strategy where the emphasis is on finding out how search engines work and what are the searches that people perform. Websites are optimized to deliver better search results. It increases the amount and quality of traffic for the website leading to progress in business. Continue reading

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