Author Archives: Theodore Poli

You spent a lot of time and money setting up your Internet presence. But if you don’t take advantage of affiliate programs then you are not optimizing your investment. With today’s 3rd party management companies there is really no reason not to offer a modern affiliate program. They make it so easy. Imagine hundreds of people and web sites saying nice things about your company and your products. You’d pay them if they brought you actual paying customers, right? One thing for certain, your competitors are. So you need to get with the times and set up some partner-based marketing. Continue reading →