Along with limited time and tough competition, messing around with worthless online marketing tactics is inadvisable. Having experience and testing, I present to you a couple of internet marketing approaches for lawyers that you ought to avoid..
1. Flash websites – Search engines can’t read the text inside Flash. This usually means that your gorgeous, flash website won’t appear in search results if people are looking for your services. That’s just too big a market to not be a part of. Incorporating a couple of flash areas on certain parts of your law firm’s site could be okay (I would recommend having a experienced search marketer to look over the flash implementation to make positive), but do not craft the entire site in flash.
2. Comment Spamming on Blogs – Comment spamming requires linking back to your site by making useless comments on various other sites, law firm blogs, and articles. From a technical mindset, comment spamming is a waste of your time. Almost all or your comments will probably be moderated by the blog owner and never posted. Those spammy comments that do make it through are more than likely be “nofollowed” meaning the search engines won’t provide you credit for the hyperlinks. If you publish a worthless, general comment, it isn’t likely individuals will make an effort to head back to your site rendering your work a waste.
3. Not Monitoring Your Law Firm’s Reputation – Along with the development of Tweeting, Facebook, and real-time data sharing, not being able to monitor your law firm’s name online is a big mistake. I should not have to notify you that your reputation is among, if not the most, critical assets you have as an attorney. It’s critical that you set up notifications so that you know when you are mentioned and can respond appropriately. Utilizing a free service such as Google Alerts lets you to setup automatic email alerts that are provided anytime something is released on the web concerning you or your law firm.
4. Failing To Review Your State Bar Marketing Regulations – I don’t have to let you know that attorneys are held to a distinct standard concerning honest advertising. Considering that each state bar determines it’s own ethics regulations, it’s important that you take the time to learn what is permissible and what is not. Don’t delegate this critical task to a marketing company, it isn’t their bar license at stake if something goes wrong.
5. Not Using Analytics – If you are not gauging the effectiveness of your legal website with a free of charge, powerful analytics software such as Google Analytics, than you just aren’t going to be in a position to play with the big boys. So that you can advance, mature, and make necessary adjustments to your approach you will need to understand what has occurred, exactly what has been effective, and what has not. You simply cannot accomplish this without the help of an analytics application. There is no justification not to use one considering one of the very best ones out there, Google Analytics, is free of charge. Get this launched right now and take twenty minutes to learn how to work with it.
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